Tuesday 29 November 2011

Mastheads

I have researched in to different mastheads to get ideas for what mine could look like. I have researched mainly local newspaper mastheads but have also researched some tabloid ones to
see the difference.

The Halstead Gazette




















The Halstead Gazette's masthead has a big title which is centre aligned. This means the title will stand out and will people will know exactly what paper it is. It has inlcuded the date, time and website also in it's masthead.The date is aligned to the left under the paper name with the website in the middle and the price to the right. From most newspaper mastheads I have researched, most of them use this layout for the date, website and price. The newspaper has also used different colours for different words, 'Halstead' in black and 'Gazette' in red. They use a serif font for the name of the paper which makes the paper name look simple but still makes it stand out.

Braintree and Witham Times





















The Braintree and Witham Times also uses different colours for different words in the paper name, this time using green and black. 'Braintree and Witham' is in a smaller font than 'times' which makes the newspaper company of the newspaper stand out more than the location the newspaper is from. They also use a banner type style block under 'The Braintree and Withan Times' where the date and price are located. However, they do not include their website with theuir date and time and again their date is on the left with the price on the right. Instead of the website in the middle of the banner, they have what could possibly be their slogan of, 'incorporating the Dunmow, Thaxted and Felstead Times'. The writing in the banner is white which makes the colours contrast which makes the date and price stand out. Again, this is also a serif font and is similar to the Halstead Gazette's font which again makes the title simple.

Suffolk Free Press


The Suffolk Free Press has different colours for it's title too, they use blue and black. They put the 'Suffolk' in black and in a smaller font but the 'free press' in blue and bigger font. I think this is to make the the 'free' stand out and emphasise the fact that the paper is free. It is also in a serif font but is more casual than the font used for the Halstead Gazette and the Braintree and Witham Times. Even though, blue and black are used to make the paper name stand out, the colours used aren't so bold as the colours used in the other papers. The date and website are included but these are in a much smaller and black font, which isn't very clear from a distance.







For research on my tabolid paper I used The Sun, as this a very well known and popular paper.



The Sun uses red and white for its colours which are colours which contrast against each other so will make 'The Sun' stand out. The Sun doesn't take up all of the room at the top of the paper and only uses the left side of it. On the right side it has a news story included in the paper whereas the local newspapers have small advert for something in that area in the right corner but it is only small and most the paper name takes up the rest of the room. The Sun uses a different layout under the the title for the date, time and website. They have their date on the right, the same as the local papers, but the price in the middle and website on the right whereas the local papers have their website and price the other way around.





The Daily Telegraph



The Daily Telegraph goes with a simple design for it's masthead. It uses just a black, serif font that looks quite fancy for a newspaper name title. It also uses the date as all newspapers do in their mastheads. However, they do not have a website address in their masthead even though a lot of other newspaper do this, the telegraph doesn't. They do include the price and also some writing which is probably the slogan for their newspaper which is 'Britain's Best-Selling Quality Daily'. The writing in the masthead such as the date, price and slogan are in a simple, black, sans serif font that stands out and tells the information it needs to even though it is only simple.